colour copy.jpg
shade.jpg
texture copy.jpg
Ahmed_Sham_07.jpg
03_Effah_Blend-If_2016.jpg
01_Effah_Blend-If_2016.jpg
08_Effah_Blend-If_2016.jpg
colour copy.jpg

Blend IF


This work takes a mild view on social and cultural issues in the form of African culture assimilated into Western society.

A society can not function as an agent of acculturation as One inexperienced to the concept.

The series highlights on the issues faced by various cultural identities in a shared cultural space.

In the presence of varying distinct cultural traits an issue encountered by occupants of such spaces is holding on to ones cultural identity while effectively trying to embrace others. In doing so we put on masks that are seen as a way to classify us but at the same time amplifies our differences. In the course of holding on to these difference (physical, social, character) the human tendency to see others as less human than ourselves resulting from a lack of shared value becomes clear. In order to humanize ourself in the face of others some ponder in the format below;

Would I blend in better if…….

I took of my mask

I lost my accent

I shed my skin

And in doing so question the value of their roots.

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Blend IF


This work takes a mild view on social and cultural issues in the form of African culture assimilated into Western society.

A society can not function as an agent of acculturation as One inexperienced to the concept.

The series highlights on the issues faced by various cultural identities in a shared cultural space.

In the presence of varying distinct cultural traits an issue encountered by occupants of such spaces is holding on to ones cultural identity while effectively trying to embrace others. In doing so we put on masks that are seen as a way to classify us but at the same time amplifies our differences. In the course of holding on to these difference (physical, social, character) the human tendency to see others as less human than ourselves resulting from a lack of shared value becomes clear. In order to humanize ourself in the face of others some ponder in the format below;

Would I blend in better if…….

I took of my mask

I lost my accent

I shed my skin

And in doing so question the value of their roots.

shade.jpg

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texture copy.jpg

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Ahmed_Sham_07.jpg

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03_Effah_Blend-If_2016.jpg

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01_Effah_Blend-If_2016.jpg

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08_Effah_Blend-If_2016.jpg

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